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How Roblox Is Becoming FIFA’s Most Important Gaming Signal

Jan 12, 2026

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6 min read

How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

Nilesh Deshmukh
Nilesh Deshmukh

Sports

+1

How Drive to Survive Changed Formula 1’s Licensing Playbook

Jan 7, 2026

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6 min read

How Drive to Survive Changed Formula 1’s Licensing Playbook

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

Nilesh Deshmukh
Nilesh Deshmukh

Sports

+2

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Jan 6, 2026

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5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

Nilesh Deshmukh
Nilesh Deshmukh

Sports

+2

Why FIFA’s Latest Licensing Move Isn’t About Toys

Jan 5, 2026

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6 min read

Why FIFA’s Latest Licensing Move Isn’t About Toys

FIFA’s deal with ZURU Toys suggests a quieter shift underway in FIFA's licensing strategy

Nilesh Deshmukh
Nilesh Deshmukh
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