Sports

How Drive to Survive Changed Formula 1’s Licensing Playbook

Jan 7, 2026

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6 min read

How Drive to Survive Changed Formula 1’s Licensing Playbook

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

Nilesh Deshmukh

Sports

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Jan 6, 2026

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5 min read

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

Nilesh Deshmukh

Sports

Why FIFA’s Latest Licensing Move Isn’t About Toys

Jan 5, 2026

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6 min read

Why FIFA’s Latest Licensing Move Isn’t About Toys

FIFA’s deal with ZURU Toys suggests a quieter shift underway in FIFA's licensing strategy

Nilesh Deshmukh

Sports

Jan 1, 2026

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14 min read

When Music Crashes Into Sports: A Licensing Perspective

How IP rights, naming deals, and strategic partnerships are reshaping the economics of fandom

Nilesh Deshmukh

Sports

Dec 23, 2025

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8 min read

From $4B to $71B: The Women's Sports Licensing Gold Rush You Can't Afford to Miss

How female athletes and smart brands are turning cultural momentum into a multi-billion dollar merchandising empire—and why 2025 is the year to go all in

Nilesh Deshmukh

Sports

Pocket Pride: Why Gen Z Is Trading Jerseys for Drops, Pins, and Sticker Flex

Nov 25, 2025

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8 min read

Pocket Pride: Why Gen Z Is Trading Jerseys for Drops, Pins, and Sticker Flex

The shift from statement pieces to daily drops is turning merch into a lifestyle—and it's way more fun (and affordable)

Nilesh Deshmukh

Sports

The £20 Purchase That Creates a Fan for Life

Nov 11, 2025

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8 min read

The £20 Purchase That Creates a Fan for Life

How physical merch and digital collectables became the secret weapon for youth fan engagement

Nilesh Deshmukh

Sports

The Merchandise Explosion Nobody Sees Coming

Nov 10, 2025

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6 min read

The Merchandise Explosion Nobody Sees Coming

England’s women’s team won the Euros. What happened next rewrote the playbook for women’s sports business

Nilesh Deshmukh

Sports

Nov 9, 2025

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8 min read

How Japanese Street Culture Rewired Global Sports Fashion

Harajuku, Y-3, Undercover, and BAPE turned sportswear into culture — where street style meets the pitch

Nilesh Deshmukh

Sports

Retro Jerseys: From Your Dad’s Closet to Streetwear Gold

Nov 8, 2025

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8 min read

Retro Jerseys: From Your Dad’s Closet to Streetwear Gold

How throwback sports jerseys became the ultimate fashion flex (and a surprisingly solid investment)

Nilesh Deshmukh

Sports

Nov 7, 2025

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10 min read

The Wild World of Sports Licensing: How Your Favourite Jersey Became a Billion-Dollar Business

How professional sports discovered the ultimate money machine: licensing everything from jerseys to NFTs to avatars

Nilesh Deshmukh

Sports

Your Favourite Athlete Just Became a Toy, And It's Big Business

Oct 28, 2025

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8 min read

Your Favourite Athlete Just Became a Toy, And It's Big Business

How sports leagues, teams and players are turning action figures and collectibles into a $44 billion gold rush

Nilesh Deshmukh

Sports

How Drive to Survive Changed Formula 1’s Licensing Playbook

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

Why FIFA’s Latest Licensing Move Isn’t About Toys

When Music Crashes Into Sports: A Licensing Perspective

From $4B to $71B: The Women's Sports Licensing Gold Rush You Can't Afford to Miss

Pocket Pride: Why Gen Z Is Trading Jerseys for Drops, Pins, and Sticker Flex

The £20 Purchase That Creates a Fan for Life

The Merchandise Explosion Nobody Sees Coming

How Japanese Street Culture Rewired Global Sports Fashion

Retro Jerseys: From Your Dad’s Closet to Streetwear Gold

The Wild World of Sports Licensing: How Your Favourite Jersey Became a Billion-Dollar Business

Your Favourite Athlete Just Became a Toy, And It's Big Business

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