How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

How Drive to Survive Changed Formula 1’s Licensing Playbook

F1’s biggest licensing growth came when it stopped selling performance and started selling culture

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

Why FIFA’s Latest Licensing Move Isn’t About Toys

FIFA’s deal with ZURU Toys suggests a quieter shift underway in FIFA's licensing strategy

When Music Crashes Into Sports: A Licensing Perspective

How IP rights, naming deals, and strategic partnerships are reshaping the economics of fandom

From $4B to $71B: The Women's Sports Licensing Gold Rush You Can't Afford to Miss

How female athletes and smart brands are turning cultural momentum into a multi-billion dollar merchandising empire—and why 2025 is the year to go all in

How Stranger Things Turned 80s Nostalgia Into a Billion-Dollar Merch Empire

Netflix didn't just create a hit show, they engineered a cultural phenomenon that transformed passive viewers into active consumers of an entire lifestyle brand

Toys 2.0: How Connected Toys Hijacked Playtime and Why Licensors Should Care

From Bluetooth plushies to AI storytelling robots: the toys that learn, teach and collect data and the rules brands must follow

The surge of MiLB licensing, WNBA inks a massive deal with Panini and more

Edition 3 of Spotlight on Global Licensing News

Creator Licensing: How the Smartest Creators Stopped Giving It Away for Free

They built the audience. Now they're finally charging rent on it.

Pocket Pride: Why Gen Z Is Trading Jerseys for Drops, Pins, and Sticker Flex

The shift from statement pieces to daily drops is turning merch into a lifestyle—and it's way more fun (and affordable)

Why Anime-Esports Partnerships Signal a Bigger Shift in IP Strategy

Here's what everyone's missing about the G2-Solo Leveling and 100 Thieves-Demon Slayer deals: they're not about merchandise. They're about narrative licensing becoming the new sponsorship playbook

Esports x Anime: The Billion-Dollar Crossover, Growth of Social Shopping and more

Edition 2 of Spotlight on Global Licensing News

Back-to-School Licensing: How Studios Turn Fandom Into Daily Rituals

How Smart Studios Turn Backpacks Into Billboards and Fandom Into Revenue

When IP Worlds Collide: How Cross-Studio Co-Licensing Turns Fanbases Into Multiplied Markets

Why licensing two IPs together sells faster than licensing them apart — and how Godzilla, Fortnite, and LEGO cracked the code

Why Sports Teams Are Stealing the Esports Playbook (And Making Millions)

Traditional clubs and gaming orgs are merging IP to unlock new revenue—here's how the deals actually work

Mr Beast lands in Saudi Arabia, Growth of the UK toy market and more

Edition 1 of Spotlight on Global Licensing News

When Luxury Brands and Sports Leagues Become Video Game Real Estate: How Roblox Turned Licensing Into Co-Creation

When a Netflix Scene Becomes a Revenue Engine: How Stranger Things Turned a 1986 Metal Track Into Multi-Channel Gold

How Stranger Things turned Metallica's "Master of Puppets" into a cultural moment

How Barbie Turned Athletes Into Cultural Icons and Dolls Into Empowerment Tools

Mattel's Geographic and sport-agnostic licensing with female athletes sparks new opportunities

The £20 Purchase That Creates a Fan for Life

How physical merch and digital collectables became the secret weapon for youth fan engagement

The Merchandise Explosion Nobody Sees Coming

England’s women’s team won the Euros. What happened next rewrote the playbook for women’s sports business

How Japanese Street Culture Rewired Global Sports Fashion

Harajuku, Y-3, Undercover, and BAPE turned sportswear into culture — where street style meets the pitch

Retro Jerseys: From Your Dad’s Closet to Streetwear Gold

How throwback sports jerseys became the ultimate fashion flex (and a surprisingly solid investment)

The Wild World of Sports Licensing: How Your Favourite Jersey Became a Billion-Dollar Business

How professional sports discovered the ultimate money machine: licensing everything from jerseys to NFTs to avatars