How Roblox Is Becoming FIFA’s Most Important Gaming Signal

The next generation of football fans is forming inside creator-led platforms and it's a great opportunity for IP holders to explore growth

Fan Tokens Aren’t Dead - They’re Just Done Being Loud

How and Why are major football clubs, leagues, and federations are quietly resetting their fan token and blockchain licensing strategies

Toys 2.0: How Connected Toys Hijacked Playtime and Why Licensors Should Care

From Bluetooth plushies to AI storytelling robots: the toys that learn, teach and collect data and the rules brands must follow

Why Anime-Esports Partnerships Signal a Bigger Shift in IP Strategy

Here's what everyone's missing about the G2-Solo Leveling and 100 Thieves-Demon Slayer deals: they're not about merchandise. They're about narrative licensing becoming the new sponsorship playbook

Why Sports Teams Are Stealing the Esports Playbook (And Making Millions)

Traditional clubs and gaming orgs are merging IP to unlock new revenue—here's how the deals actually work

When Luxury Brands and Sports Leagues Become Video Game Real Estate: How Roblox Turned Licensing Into Co-Creation